瀏覽: 日期:2020-01-13

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   •The Marketing Planning Process

  •External Marketing Audit Checklist I

  •External Marketing Audit Checklist II

  The Market

  1.Market size, growth rates, trends and developments

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   2.Customers, who are they, their choice criteria, how, when, where do they buy, how do they rate us vs. the competition on product, promotion, price, distribution

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   3.Market segmentation: how do customers group, what benefits do each group seek

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   4.Distribution: power changes, channel attractiveness, growth potentials, physical distribution methods, decision makers and influencers

  5.Suppliers: who and where are they, their competencies and shortcomings, trends affecting them, future outlook

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   •External Marketing Audit Checklist III


  1.Who are the major competitors?

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   2.What are their objectives and strategies?

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   3.What are their strengths and weaknesses?

  4.Market shares and size of competitors

  5.Profitability analysis

  6.Entry barriers

  • The Porter Model of Competitive Industry Structure


  Information technology solutions supplier IBM uses advertising like this to demonstrate the value that it provides to buyers

  •Internal Marketing Audit Checklist

  •SWOT Analysis


  Advertising like this for TagHeuer

  watches (with the tagline –

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   The Mikrograph: precise to 1/100th

  of a second) aims to demonstrate

  its unique competitive strengths in making precision devices

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   • Strategic Thrust (direction of business)

  Product Growth Strategies -The Ansoff Matrix

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   •Strategic Objectives

  •Core Strategy

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   •Competitive Strategies

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   •Toyota

  Toyota’s key resources such as its production expertise, distribution coverage and powerful advertising like this ‘lifestyle’ campaign have combined to enable it to gain market leadership in the mass car market

  •Testing Core Strategy

  •Key Questions and the Process of Marketing Planning

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   •The Rewards of Marketing Planning

  •Marketing Planning Problems

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   and Recommendations

  Marketing planning problems


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 Political


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 Opportunity cost


Reward systems


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 Information



Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   Recommendations for minimising the impact of problems


Senior management support


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 Match planning system to business culture


The reward system


Depoliticise outcomes


Clear communication



  •Chapter Summary


The role of marketing planning is to give direction to an organisation’s marketing effort and co-ordinate its activities.


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 The various stages of the marketing planning process include developing or adjusting the business mission, setting marketing objectives, analysing the marketing environment, deciding the core strategy and organising the implementation.


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 The marketing audit is divided into an external and an internal audit.


Marketing objectives need to be decided at two levels: strategic thrust and strategic objectives.


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 There are four strategies available for marketing planners: differentiation, cost leadership, differentiation focus and cost focus.


Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分 There are a number of rewards to be gained from pursuing careful planning.


Marketing planning work is complex but strong leadership, planning and training can help to overcome difficulties.

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   The Senior Management Team would like you to produce a Marketing Plan considering marketing strategies and tactics within your report.

  The Marketing代寫 Plan must include the following:

  Executive Summary

  Marketing audit and SWOT

  Micro environmental in the market

  assignment of strategic options

  Marketing objectives

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   The core strategy

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   The marketing mix

  The organisation, implementation and control issues

  assignment Criteria:

Essaymint:专注软文代写和代写作业等服务,作业代写-100%原创高分   Understanding of the relevant concepts (30%)

  Application of the concepts in relation to the Lowry Centre with evidence and justification (40%)

  Usefulness of the marketing plan and a through coverage of the marketing mix (20%)

  Correct format for report, grammar, citations and referencing, inclusion of copies of sources in the appendices (10%)


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